Creating our merchandise is a passion we've had for a very long time going all the way back to the 90's. I remember bleaching jeans with our shoes so they would have the imprint of the sneakers. "Life's A Bleach" is a metaphor for life now, we live by this. The phrase has many meanings but most importantly it means life is unpredictable. I know the only situation where bleached merch is acceptable is in the party setting... well lets get LIT!